Objective of the Course

e-Marketing and Social Media is really the hot topic for most marketeers today.  With the rise of iPhone, Android, iPad and many more of other mobile devices, how can we leverage the ever growing segment of advertising media and promotion platforms which fundamentally connected to the Internet? 

Matthew Kwan, an experienced speaker in e-Marketing, is going to introduce to the students on the strategy in planning and measuring success of Online Marketing and Internet Advertising.  In this course, you will learn:

• Introduction: What on the Internet is going on!!!
  • What are figures telling us?....the Macro View
  • Who are the key players?
  • What should we look for the coming trend?

• How to define Successful e-Marketing Campaigns?
  • Are you really chasing for Brand Awareness?
  • Is selling through online media possible?
  • Customer Database building…..Long Tail Building?
• Online PR and Branding: Are you really famous??!!
  • What is making you famous on the Internet?
  • Do you really want to do Seedings on the Internet?
• Social Media: Business or not?
  • Social Media: Business or not?
  • Winning the Mindset Game
• Winning the China Market
  • Winning on TaoBao – No.1 shopping site
  • What are the Critical Success Factors?
• Case Studies

1. Company size over 50 people and above
2. Consumer Goods/Retail Industry
3. Marketing Managers, Public Relation Managers